On this eleventh day before Christmas, the gift to your true love is eleven pipers piping. This ensemble rings in at $2,428, according to a Pennsylvania musicians union. Your darling may find the serenade of eleven bagpipe players to be an incredibly romantic gesture. Stage an early evening performance, though, or your neighbors may report you for violating the local noise ordinance.

Your Company's True Love: Customers

Whether you sell to businesses or consumers, one thing remains constant: when customers win, so do you! So how can you thank your customers by helping them learn something?

Let's say you own a coffee shop. How cool would it be to hold regular events where you bring in experts to talk about coffee and do free tastings? The more educated your customers become, the more they will appreciate coffee, thus the more valuable they are to your business.

Companies like Hubspot and KISS Metrics do this exceptionally well in selling their products to businesses. By educating their customers through webinars, eBooks, whitepapers and knowledgeable people, those customers can build more successful companies. 

Two huge benefits come from thanking customers this way: customers trust you and they have a greater appreciation for your product(s). Win-win!

Gregory Ciotti

About the author: Gregory Ciotti is on the marketing team at Help Scout, the invisible help desk software. Learn how Help Scout takes the headache out of email support.