On this seventh day of Christmas, the gift to your true love is seven swans-a-swimming. Swans are oh-so-dear, and will nearly break the bank at $6,300. Holy swan! Definitely one of those items you might want to rent instead of buy. The most popular swan rental is the mute swan, which is aptly named for being less vocal than other swan species.

Your Company’s True Love: Customers

Let customers hear from you (the real you)! Impersonal, mass-printed Christmas cards are boring. Go old school and handwrite a note to thank your customers. Be specific and personal. Write fewer notes if you need to, but maximize the impact. The extra time is worth it! You’ll make your customer’s day—everyone loves receiving real mail!

Gregory Ciotti

About the author: Gregory Ciotti is on the marketing team at Help Scout, the invisible help desk software.