12 Days of THANKS - Day Seven

Gregory Ciotti | December 18, 2011

On this seventh day of Christmas, the gift to your true love is seven swans-a-swimming. Swans are oh-so-dear, and will nearly break the bank at $6,300. Holy swan! Definitely one of those items you might want to rent instead of buy. The most popular swan rental is the mute swan, which is aptly named for being less vocal than other swan species.

Your Company’s True Love: Customers

Let customers hear from you (the real you)! Impersonal, mass-printed Christmas cards are boring. Go old school and handwrite a note to thank your customers. Be specific and personal. Write fewer notes if you need to, but maximize the impact. The extra time is worth it! You’ll make your customer’s day—everyone loves receiving real mail!

About the author: Greg is a writer, marketing strategist and alum of Help Scout, where he helped build the content program and brand from the ground up.