On this sixth day of Christmas, the gift to your true love is six geese-a-laying. Geese are rather inexpensive compared to the previously gifted fowl, ringing in at $162 for the lot. At that price, you really can have a traditional Christmas meal of goose. Or, feast on a bumper crop of goose eggs for many months to come.

Your Company’s True Love: Customers

Take a gander at the books that have been most influential to your company. Give one as a gift to customers. This gesture offers customers insight into your company culture and opens the lines of communication for future discussion about the book.

When your customers are businesses, this is an especially effective technique. For instance, at Help Scout we currently give away signed copies of The Thank You Economy to new customers, not only to say "thanks", but to explain the core values behind the product. Companies that embody "Thank You Economy" principles get the most out of Help Scout.

Another two books that are required reading for all Help Scout employees: How to Win Friends and Influence People by Dale Carnegie and Anything You Want by Derek Sivers. How to Win Friends ... was published 75 years ago, yet its ageless wisdom continues to inspire. Anything You Want was published this year and is a phenomenal 2-hour read for any entrepreneur.

Gregory Ciotti

About the author: Gregory Ciotti is on the Growth team at Help Scout, the invisible help desk that helps you build a company your customers love with more human, more helpful customer support tools.