On this tenth day before Christmas, the gift to your true love is ten lords-a-leaping. According to the Pennsylvania Ballet, the springing gentlemen will cost you $4,768. However, this gift might actually be the gift that keeps on giving. Ten guys boinging around is going to be one hilarious inter-office moment, ripe for endless retellings afterwards.

Your Company’s True Love: Customers

Spring for it, throw rational thought out the window and WOW one customer. Stories of amazing customer service overtures fill the air (remember the one starring Morton’s Steakhouse? If not, go read it ... we'll wait).

It’s your company’s turn: be the story of the day. Give a customer service experience so delightfully over-the-top that one lucky customer will have a great story to tell. If you’re creative enough, that customer’s family, friends, and social media acquaintances will be retelling the story, Morton’s-style, for days and weeks to come.

Gregory Ciotti

About the author: Gregory Ciotti is on the Growth team at Help Scout, the invisible help desk that helps you build a company your customers love with more human, more helpful customer support tools.