On this second day of Christmas, the gift to your sweetheart is two turtle doves. These emblems of devoted love sting the wallet a bit at $125. “Specialty” livestock such as partridges and doves are up 25% since last year—whoa, fowl!

Your Company's True Love: Customers

It's probably not wise to thank your customers by sending turtle doves ... we hear shipping costs for birds are outrageous. Send a treat instead. Cookies are a winning idea—liked by all and easy to share. But consider your audience: if your customer is a fitness guru, brighten their healthy day with a fruit bouquet.

Here's a little sample of what we send to customers and friends on special occasions:

Cookie Tin

Gregory Ciotti

Gregory Ciotti is a writer, marketing strategist and alum of Help Scout, where he helped build the content program and brand from the ground up.

Help Scout has helped us keep the personal touch with customers, where other help desks couldn’t” Jeff Sheldon, Ugmonk

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