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On this second day of Christmas, the gift to your sweetheart is two turtle doves. These emblems of devoted love sting the wallet a bit at $125. “Specialty” livestock such as partridges and doves are up 25% since last year—whoa, fowl!

Your Company's True Love: Customers

It's probably not wise to thank your customers by sending turtle doves ... we hear shipping costs for birds are outrageous. Send a treat instead. Cookies are a winning idea—liked by all and easy to share. But consider your audience: if your customer is a fitness guru, brighten their healthy day with a fruit bouquet.

Here's a little sample of what we send to customers and friends on special occasions:

Cookie Tin

Gregory Ciotti

About the author: Gregory Ciotti is a writer, marketing strategist and alum of Help Scout, where he helped build the content program and brand from the ground up.