Super Bowl commercials offer a rare form of infectious inspiration. The rational, the possible—tossed out the window in favor of the loftier “what ifs?” Nothing embodies these sentiments better than the 2012 Toyota Camry “It’s Reinvented” commercial.

If Toyota can dream of pizza curtains—brilliant!—then customers can take the same giant leap. The creative mind dares to dream big, and asks: What would customer service reinvented look like?

The reinvented help line:

  • Every call to an 800-number is answered on the first ring—by Morgan Freeman.

The reinvented customer support agent:

  • Scripts for agents don’t exist, and live agents have been trained by Jay-Z to communicate through freestyle rap. A little beatboxing is thrown in for good measure.

The reinvented hold system:

  • The hold music miraculously plays all your favorite songs, leaving you begging for more. Keep away, live agent, “Total Eclipse of the Heart” isn’t finished yet!

The reinvented customer survey:

  • The customer survey is administered by Victoria’s Secret Angels, who feed you peeled grapes and end up tossing aside the question prompts … because let’s be honest, they’d rather talk about you.

The reinvented apology:

  • Bill Gates pops by the house with a bouquet to personally apologize that Windows just crashed.

The reinvented email auto-reply:

  • “We received your message and will respond to your inquiry as soon as possible. But no need to wait with baited breath—spend the time shopping with the $100 Amazon gift card we’ve enclosed!”

The reinvented help desk:

  • No IT guy needed: your great grandma set this thing up in four minutes!

  • Oh wait … this help desk dream already exists! Sorry, couldn’t resist highlighting that Help Scout truly is an astounding feat of reinvention.

Many of these “wild” ideas are a lot closer to reality than you might think. Unscripted customer service that goes above and beyond is within your reach. But don’t take our word for it—trust the experts in our ebook!

“75 Customer Service Facts, Quotes & Statistics” is full of customer service insights that can get your team dreaming big about reinventing customer service.

Gregory Ciotti

About the author: Gregory Ciotti is on the marketing team at Help Scout.