It Pays to be #2

| June 27, 2011

We’re sure you already know this about us, but here at Help Scout we make customer service our #1 priority.

It’s easy to say “you can’t win ‘em all,” and resign yourself to the mentality that dissatisfied customers are just part of running a business. We don’t subscribe to that mentality, so we’re putting it out there … we think you CAN win them all.

We’re #2

When I was a kid we used to eat at a restaurant called Uncle Bud’s. I remember that all of the servers wore huge buttons that said “I’m #2.” Naturally, the first time I saw the button I fell right into the trap and said, “Who’s #1?” The server lunged upon the opportunity to say what she’d practiced in training—“YOU ARE!”

Yes, it’s cheesy, but it’s also effective. It made me laugh, I felt important, and as marketing campaigns go, it’s definitely worth noting that I well remember this clever tactic almost 20 years later. So our simple, steadfast advice to all of our friends in the customer service industry is to remember the customer is #1.

Make them feel like #1

You can tell your customers they’re #1 all day long, but unless you back the statement up with top-notch customer service, they won’t buy it. Below are a few tips you can use to impress upon customers how important they are to your business: