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Get a broader view on the customer service and support industry with The Supportive, a monthly series by Mat at Help Scout.

The Supportive: The ‘I’ in customer service ROI

Investing in customer service means more than paying salaries and providing desks for your support team. Truly customer-centric companies invest in the customer experience across all parts of their business, starting at the top with leaders who are willing to look beyond short-term gains to create long-term customer success.

Help U: The Complete Guide to Customer Service ROI

Read Parts 1 and 2 in this series to learn more about customer service ROI and how to measure it:

Understanding customer service investment

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Do you measure customer service ROI?

Do you have questions about the investment or the return on that investment, or do you have stories to share? We can all learn from each other’s approaches and together help elevate the work of customer service teams.

Mathew Patterson

About the author: After running a support team for years, Mat Patterson joined the marketing team at Help Scout, the invisible help desk software. Learn how Help Scout takes the headache out of email support.