Support-Driven Growth: Elevating Support Teams to Drive Business Results

Wednesday, October 24, 11 a.m. PT / 2 p.m. ET

Why should there be any specialization between customer support and customer success? Support-Driven Growth is a business model wherein customer support teams focus on meaningful work that directly drives revenue.

Join Nick Francis, CEO at Help Scout, Mo McKibbin, Support-Driven Growth at Help Scout, and Simon Ouderkirk, Marketing Data at Automattic, in a conversation about how elevating support teams to proactively drive growth can lead to both more rewarding careers for support professionals, and a better bottom line for the business.

What you’ll learn:

  • What “Support-Driven Growth” means, why it’s important, and how it works
  • How Support-Driven Growth can apply to SaaS, e-commerce, and customer-centric companies across other industries
  • What success looks like for Support-Driven Growth, and how to measure it

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