August 15, 2012
Infographic: 10 Things Your Customers WISH You Knew About Them
Gone are the days when businesses could rely on crafty salesman alone to sell their products and services: today's customer is only a click away from obtaining a huge variety of information about your brand and the things that you sell.
This highly informed customer wants you to know as much about them as they know about you.
This is because great interactions with customers begins with knowing your customers wants and needs. Given that you aren't able to meet each and every one of them, how can you achieve this? The answer is through research: studies in social psychology and customer satisfaction reveal consistent patterns of human behavior and the thoughts that people hold about the brands they interact with.
Today, we have a showcase of 10 of the most important things that your customers wish you knew about them (backed by research). We think you'll enjoy it! :)
Click on the infographic to view a larger image.
Why This is Important
If you're a small business owner (or a customer!) who understands the importance of a great customer experience and loves when businesses go above and beyond to deliver it, join us in sharing the following quote:
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Wise words from Mr. Sam Walton, the founder of Wal-Mart. Even with all of this great information at your disposal, it's important to remember the point behind knowing your customers.
That is to say: your customer doesn't care about how much you know until they know how much you care.
Knowing your customer and their wants is only the first step of a great experience, it's up to you to understand what your company does best and how you can deliver the kind of satisfaction that doesn't just create a sale, but a loyal customer.
After all, for every happy customer you keep, that's one less that you need to find. :)
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