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Beacon provides your support team with actionable data so they can help customers faster. Plus, Beacons are responsive, so they'll look great on all mobile devices.
Each topic you present in the contact form maps to a tag in Help Scout. Topics are 100% customizable and tags can trigger any number of Workflows in your help desk.
A couple lines of code can make a world of difference when you use the identify method. You can specify any data that will be useful to the support team. Also, Help Scout automatically includes location, search and browser/device information.